Business Websites - Benefits to your Small business.
- StudioSoft5
- Jan 9, 2020
- 4 min read
Updated: Mar 17, 2020
In today's businesses, many companies are finding their success online; with the blossom of social media marketing, the online business market place has never been this fruitful. What says you?
As many marketing experts will tell you, an established online presence is the "magic beans" to business success in today's market. The audience is ripe for access and, accumulating a general customer base is a business' most valuable asset, am I right?
Is a website right for you?
It is very easy to hear all the buzz words associated with website development in today's market; more customers, higher income, greater marketing opportunities, etc...; and while these are all true possibilities, not every company is fit for a website, but there is a website for every company. The criteria to know if your business requires a website is very simple;
Does your product/service require continuous marketing/advertising?
Does your business operate heavily on a business model (B2C or B2B)?
While these are not the "be all" of this decision process, these questions offer you the opportunity to examine your business current goals and assess your steps before going on the exciting journey to website development.
Why your business needs a website?
After you've made your decisions, here are some benefits to your business, if you do have a business website.
Leading Marketing Trend
The popularity of websites has skyrocketed over the years - with the move to a more digital future, businesses all over the globe have opted to brandish their solutions online. Chances are very high, that you are reading this off a business platform. In 2019, the number of small businesses with websites have been drastically high increasing up to 64%. Many markets are more determined than ever, to reach more audiences, break into newer markets and industries and eradicate the B2C business model from a strict, buyer/seller narrative, to more friendly and fluid communication base operations. Websites are inherently designed to satisfy these needs in businesses. Small businesses around the world have seen an increase in their investments with websites.
Effective Marketing Tool
Business websites in 2020 are far more than just fancy online spaces. Many small businesses find it profitable to own a business website, but one of the most effective uses of a business website is the ease of marketing it offers. Have you ever wanted to market your business to a potential customer or investor, but either didn't know what to say at the moment or had too much to say? A business website allows you to have a hub for your information; to share online and offline to potential audiences or investors. No more fighting for the right pitch, when your website is a backup for what you want to say. Think, "We have more information about _______ on our website if you're interested". These words continue conversations and allow consistent follow-ups even after the thought about your business have left the customer's/investors' minds.
Extends Businesses Reach
The purpose of a website is to be a marketing tool. To laud your business solutions in the absence of your presence. Whether it's for e-commerce, or informative in nature, websites are great tools to reach audiences, you could not with other available marketing tools. Unlike social media, on your website, your audience is yours, you are not fighting for attention with the competition, and you have the tools to determine what customers do on your website, and how they interact with those tools. Websites are not restricted to who can see your content, so even if you are a business in an English dominant environment, engaging with individuals across languages is as easy as you make it.
Low Investment, High Return
In 2019, as the number of businesses transitioning to online hubs has increased, but not the cost of investment. With hosting plans being at an all-time low - with plenitudes of options to choose from, and freelancers having the opportunities to break from big agencies and stand on their own skills; creating a company website in today's climate is as easy as you make it. Want numbers? The average cost of a single landing page website ranges from $500 to $800 (rhythmwebsites.com), but an optimized website can make thousands of dollars. The idea is simple, invest what you desire, and the outcome will reflect your investment or greater. Partnering with an expert website developer or designer that will optimize your website for your customers, can only see a positive return for your business.
Those were only a few explorations of what a stronger online presence could do for your business. Websites are far more effective than social media, and should not be an optional decision if your company's success depends on its structure.
Many small businesses believe that a website is not a viable option because of various reasons, but I implore you to remember the statistics, remember where you stand as a business. According to the Science & Economic Development Canada statistics, 96% of small businesses fail in their first year, with only 70% surviving 5 years. This statistically gets worrying when you look at how many businesses are created each year. Statistics show that over 600,000 businesses are created each year, thus up to 576,000 of businesses are closed each year. The Small Business Association (SBA) declared, there are over 30 Million small businesses in the United States in 2019.
The above statistics are presented to guide you as a business owner to identify the possibilities of your business in today's market, and why it is important to stand out, to reach your audience wherever they are, to maximize your import into new markets and bridge previously established gaps, and most importantly engage with your customers on levels larger cooperations and the competition are not considering.
A business website does not offer 100% foolproof success but as the current consumer market evolves, the opportunities to reach viable markets and the possibility to stand on grounds the competition is not considering, are some of the major reasons your business would benefit from a Business website.
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